CASE STUDY | LG AUSTRALASIA
LG and TEG have partnered for many years in providing innovative and award winnng digital in-market execution. This partnership pushes TEG to be the best in integrating digital components, and keeps us abreast of innovation in digital at the point of sale.
While running 6 simultaneous marketing events at every airport in Australia sounds easy, it wasn't! LG ran a pepsi-coke challenge to vote on the best TV and TEG build a custom on-line voting platform, and integrated this into custom ipads at each location. The solutions looked brilliant, and the tech was all behind the scenes and seamless.
Having proven ourselves, TEG now run the majority of integration exhibitions and product launches for LG, helping put their product at the top of the pile amongst a strong competitor base.